Hammers to HoneyBook - the Tools of Our Trade

​A rock. A sharpened stick. In the hands of humans, tools. They improve our mechanical advantage. They help us build shelters, feed the masses, create art, conduct business. Syrendell uses tools for our hands-on workshops and retreats: hammers, files, drop spindles, lucets, and looms, to name a few. However, in this current technology, we also rely on things such as HoneyBook, Weebly, Instagram, and a thing called Google. They're all tools - devices that help us create, express, innovate.  

Like all tools, they were designed by people who were confronted by a problem and saw a solution. HoneyBook, for instance, is a people-first company in San Francisco founded by a couple of hipsters who saw a need for a wedding directory. Here is a list of the computer/digital/web tools we use for both of our businesses Syrendell and Tan Weddings & Events. These tools have allowed us to optimize our work flow, express our imaginations, develop our brand, and reach our audience. And as you will see, there's a specific tool for every task. You wouldn't use a paring knife to cut crusty sourdough bread, would you?

So when you see your children enjoying handwork at one of our Syrendell Summer Camps, know that we use more than just a crochet hook to make it happen. The toolbox for entrepreneurs and business owners contains gadgets and Google, hammers and HoneyBook!

Click on the icons to take you to the respective companies or to our own pages. Click on the HoneyBook icon and it will take you to a sign-up page!

From our desktop computer to our printer/scanner, HP makes the hardware to drive business.

Microsoft builds the software that allows us to create spread sheets and documents.

This search engine helps us get where we need to go and find every bit of info online.

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The portal to the Internet, they host our domain names such as syrendell.com. 

Based in San Francisco, this company made website design a pleasure and a breeze.

Also in SF, this start-up connects us to our clients with contracts and invoicing capabilities.

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Taking pics, checking emails, FB posts, calendar - our iPhone is a mobile workhorse.

Off-site storage for large image files, Dropbox is essential in accessing our photos.

Adobe Illustrator lets us create graphics, marketing materials, flyers, logos, a brand appeal.​

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Robly's task is to help us attach newsletters to emails to reach our clients and customers.

For our wedding clients, we use Aisle Planner to organize events from design to timelines.

WeddingWire has been a sweet partner in housing our reviews, which drives ongoing business.

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Pinterest is a visual tool to give online folks a peek at creative ideas around the world.

Instagram allows us to share images of our work and our brand to a global audience.

FaceBook is a world leader in social media, closing the miles between friends and family.